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Photo Booth Hire Melbourne | Wedding & Party Photo Booth Rentals

$550.00
Photo Booth Hire Melbourne $550 | Four Hours (4) fully inclusive. 3…2…1…say cheese! What’s a party without photos to capture

Slushy Machine Hire Melbourne | Slushies To Make 7/11 Jealous | Giant Dual Bowl 30L

$219.00
Slushie Machine Hire Melbourne $219 | THREE (3) days hire for the price of ONE (1) What’s the coolest addition

Slushy Machine Hire Melbourne | Slushies To Make 7/11 Jealous | Three Bowl

$219.00
Slushie Machine Hire Melbourne $219 | THREE (3) days hire for the price of ONE (1) What’s the coolest addition

Karaoke Machine Hire Melbourne | Get Your Next Party Rockin’

$199.00
Karaoke Machine Hire Melbourne $199 | THREE (3) days hire for the price of ONE (1) Everyone has a favourite

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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that's unhappy for a reason is a problem, a client that's unhappy though he or her can't quite put a finger on it is worse. Chances are there wasn't collaboration, communication, and checkpoints, there wasn't a process agreed upon or specified with the granularity required. It's content strategy gone awry right from the start. If that's what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.